guides
Domain valuation guides built on recorded sales
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Why Automated Domain Appraisals Overvalue Names
Black box appraisals drift high because of list prices, survivorship, record sales and missing venue context. Here is what the recorded sales show and what to ask for instead.
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Wholesale vs Retail Domain Prices Explained
Investors and end users pay very different prices for domains. Here are the medians by tier and venue, names that sold at both levels, and how to use each number.
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SaaS acquisition multiples and how to read comparable deals
How ARR and SDE multiples work, how to adjust a comparable SaaS deal for growth, churn, retention, margin and size, and how to avoid the most common reading mistakes.
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Most expensive domain names sold, May 2021 to May 2026
The 25 largest recorded domain sales in five years of public sales reports, with venue and date for each, and what the names at the top have in common.
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How to Price a Domain Name With Comparable Sales
A step by step method for pricing a domain from recorded sales, with a worked .ai example that adjusts for timing, venue and closeness of each comp.
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How brokers justify a domain price with comparable sales
A step by step method for building a comps-based price case for a buyer or a seller, from choosing comps to presenting a range in a written report.
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.ai Domain Sales, What Sold and for How Much
Recorded .ai domain sales from May 2021 to May 2026 by year, top sales, two-letter names, length and venue, with the median and what it means for pricing.
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Price your next name from what actually sold
One search shows the closest recorded sales and the range they support. Plans from $24 a month billed yearly.