Domain sales history for any name

Most names in our corpus of 128,867 recorded sales appear only once. The ones that appear twice or more are some of the most instructive data in the whole domain market, because they hold the name constant and let you see what else moved the price.

Why the history of one name matters

When you value a domain with comparable sales, every comp is a different name, so some of the price difference is always about the names themselves. A repeat sale removes that noise. The word, the length and the extension are identical. What changes is the buyer, the venue and the date.

That makes a sales history useful for three things.

1. Pricing a name that has sold before. Its own earlier price is a hard reference point, as long as you read it in context.
2. Understanding the gap between wholesale and retail. Repeat sales show it directly, on the same name.
3. Checking an asking price. If a seller bought a name at an expired auction months ago, that is useful to know before you negotiate.

Wholesale then retail, the same name twice

The clearest pattern in repeat sales is a name bought at an investor venue and later sold to an end user through a marketplace. These examples are all in the recorded data.

These are not proof that every name multiplies in value. They are the cases where an investor found an end user. Many more names bought at auction never resell at all, and those do not appear in any report. Read these as what retail can look like for the right name, not what it usually looks like.

What the gap actually reflects

The difference between the two prices is not pure profit. It pays for holding costs over months or years, for the many other names in a portfolio that never sold, and for the time it takes to find a buyer who needs that exact name. That is why retail prices sit above wholesale across the whole market. In our corpus the average retail sale is 6,437 USD and the average wholesale sale is 3,312 USD.

Repeat sales within the investor market

Not every repeat sale goes from wholesale to retail. Some names trade between investors several times, and the history shows how investor sentiment moved.

umami.com sold twice at GoDaddy five weeks apart, and the second buyer paid about a quarter more. arena.ai fell sharply between investor trades. estate.ai dropped at auction and then sold to a buyer at a marketplace for far more. Three names, three different stories. This is why a single earlier price is a starting point, not an answer.

Developer terms that sold twice

Short technical words in .ai show the same pattern on a smaller scale. stack.ai sold for 4,449 USD (Whois.ai, 2021-07-06) and later for 72,999 USD (Dynadot, 2024-06-03). server.ai went from 2,651 USD (Sedo, 2022-01-02) to 29,400 USD (Namecheap, 2025-02-25). debug.ai sold for 7,260 USD (Whois.ai, 2023-05-08) and 15,000 USD (Whois.ai, 2023-06-05), less than a month apart.

Part of that change is the name, and part is the market. The .ai extension went from 152 recorded sales in 2021 to 2,070 in 2025, so a 2021 .ai price says less about today than a 2021 .com price would.

How to read a sales history without being misled

• Look at the venue of each sale. A rise from an investor venue to an end-user marketplace is normal. A rise between two investor venues is a stronger signal about the name itself.
• Look at the time between sales. A quick flip at a higher price can reflect a known buyer waiting. A long gap usually means the market changed.
• Do not assume the last price is the value. A falling history like arena.ai shows that investors can overpay and later correct.
• Remember the floor. Our data starts at 1,000 USD. A name that sold for 400 USD and then for 8,000 USD will show only the second sale.
• Combine history with comps. The history of one name tells you about that name. Domain comps tell you about the market around it.

How SoldComparables shows sales history

When you search a name in SoldComparables, any earlier recorded sale of that exact name appears at the top of the comps, labelled with its venue tier, date and a link to the public report it came from. The rest of the report finds other names that share extension, length, style, term class and meaning, and scores each from 0 to 100 with plain reasons.

The estimate gives low, likely and high values, a wholesale figure and a retail figure, a confidence level, and a rationale that cites each comp by name, price and date. A repeat sale is a strong comp, but it is weighted with the rest, not treated as the final word.

It is a data-backed estimate, not a certified appraisal and not a guarantee of sale price.

To see the broader market these histories sit in, browse sold domain names or the recent domain sales. To check a name now, run a search on the domain appraisal tool, and see what each plan includes on the pricing page.