A broker lives on credibility. When a buyer asks why a two-word .com costs five figures, "our appraisal says so" ends the conversation badly. A short list of real sales with dates, venues and links to the public report each one came from keeps it going. This page is for brokerage owners, solo brokers and the people who sign off on a purchase on the buyer side.
Why a defensible price wins more deals
Inbound offers on premium names often stall on one question: is this number real? Automated appraisals rarely help, because they show a figure without the sales behind it. A seller who saw a five figure appraisal on a registrar site expects five figures. A buyer who sees a low four figure appraisal elsewhere expects that. You end up arguing with a black box.
Comparable sales change the conversation. Instead of defending an opinion, you show what similar names actually sold for, where and when. That is how real estate agents price a house, and it works for domains for the same reason: people trust evidence they can check.
What a buyer wants to see
- Sales of names that share meaning, length and extension with the name on offer
- The price, the date and the venue of each sale
- A link to the public source for each sale
- A range, not a single magic number, and a short explanation of where the asking price sits in that range
What a seller wants to see
Sellers need the same evidence, used the other way. When a seller anchors on an unrealistic figure, a report that shows retail sales of close comps next to wholesale sales of the same kind of name sets expectations without a fight. Our corpus shows how wide that gap can be. agon.com sold for 22,100 USD on NameJet (2023-05-19) and later for 249,000 USD on Atom.com (2026-03-30). zip.ai sold for 1,610 USD on Park.io (2021-08-10) and for 200,000 USD on Afternic (2025-03-27). The same name, two very different buyers.
What SoldComparables gives a brokerage
Every search returns semantically similar sold domains from 128,867 recorded sales between May 2021 and May 2026, each at least 1,000 USD. Each comp shows the sale price in USD, the date, the venue, a link to the public NamePros "Daily Domain Sales" report it came from, its length, extension, singular or plural form, term class and venue tier. Each comp also gets a relevance score from 0 to 100 with up to three plain reasons, such as "Same .ai extension" or "Shares the word cron".
The estimate gives a low, likely and high value, a wholesale figure and a retail figure, a confidence level and a plain English rationale that cites the comps by name, price and date. It also says what would raise or lower the number. When fewer than three good comps exist, it says so, widens the range and lowers confidence. It is a data-backed estimate, not a certified appraisal and not a guarantee of the sale price, and your report says that clearly.
Wholesale and retail, labelled honestly
Brokers know that an expired auction price and an end-user price are different markets. Every comp carries its venue tier.
| Tier | Example venues | Recorded sales | Median |
|---|---|---|---|
| Expired auction / investor venue | DropCatch, NameJet, Park.io, Dynadot | 30,021 | 1,725 USD |
| End-user marketplace | Afternic, Sedo, Atom.com, BuyDomains | 23,816 | 2,288 USD |
| Mixed venue | GoDaddy and unknown venues | 75,030 | 1,800 USD |
Showing both tiers protects you. A buyer cannot claim the name is worth the wholesale median, and a seller cannot claim every name deserves the top retail sale.
The Broker plan, in numbers
The Broker plan costs 399 USD per month, or 199 USD per month billed yearly (2,388 USD per year). It includes:
| Feature | Broker plan |
|---|---|
| Comp searches | 3,000 per month |
| Saved reports | 250 per month |
| Comps per search | up to 100 |
| Bulk appraisal lists | up to 1,000 names (each name counts as a search) |
| REST API | 5,000 calls per month |
| PDF reports | white label, with your logo |
| Seats | 5, with roles |
| Workspace | shared, with shared saved reports |
| Billing | invoices with company details |
| Compliance | audit log of exports |
| Support | priority support by email |
Limits count usage in the billing period. Deleting a report never returns quota. There is nothing unlimited, no extra seat purchase and no single sign-on. Everything is self serve, from signup to upgrade, with one price per workspace.
Seats and roles
Five seats cover a small brokerage: the owner, a few brokers and an analyst who prepares reports. Roles keep control with the owner while the team shares searches and saved reports in one workspace. A report one broker prepares on Monday is there for a colleague who takes the call on Tuesday.
Invoices and the audit log
Invoices carry your company details, which matters when the brokerage pays from a business account. The audit log records exports, so the owner can see which reports left the workspace and who exported them. That is useful when a client asks which version of a valuation they received.
The API for your own tools
If you run a listing page or an internal pricing sheet, the REST API returns comps and estimates to your own systems, 5,000 calls per month on the Broker plan. Details are on the domain comps API page.
For buyers signing off on a purchase
The same report works on the buyer side. A founder or finance lead who has to justify a four to six figure domain internally needs to show that the price is in line with the market. A report with cited comparable sales does that better than an email saying "the broker said so". Searches are private to the workspace, never published and never used to buy names.
How a brokerage uses SoldComparables day to day
- A five figure inbound offer arrives for a two-word .com.
- The broker runs a search, filters to the same extension and to end-user marketplaces, and reviews the top comps and their relevance reasons.
- The broker removes a comp that is not a fair match and keeps the ones the buyer would accept.
- The estimate and rationale go into a white label PDF with the brokerage logo.
- The PDF goes to the buyer with a short note on where the asking price sits in the range.
- The export is recorded in the audit log.
For a whole inventory, the broker pastes up to 1,000 names into a bulk list and exports the estimates to CSV to review pricing across the book. Our domain appraisal methodology explains how the scores and ranges are built.
Honest limits
Our corpus starts at 1,000 USD because that is the floor of the public reports. Names that usually trade below that will often have no comps, and the report says so instead of inventing a figure. The newest recorded sale is from 2026-05-28. We do not claim to see every private deal, and neither should your report.
To see a report on one of your names, run a search on the domain appraisal tool, or compare plans on the pricing page.