.co is the country code of Colombia, but it has been marketed for years as short for "company", and most buyers treat it as a global extension. Our corpus holds 953 recorded .co sales, which makes it one of the thinner markets we cover. This page explains what moves .co prices and how to use comps when the evidence is limited.
Who buys .co names
Startups and small companies are the main end users. Many choose .co because the .com of their brand is taken, and .co keeps the same word with one letter less.
Larger companies sometimes buy a short .co as a secondary brand, a short link domain or a way to protect their name.
Investors trade .co names at GoDaddy, which carries the largest share of recorded .co trading, and at investor venues such as Park.io, Namecheap and Dynadot.
Brokered and lander sales appear often in the upper end of the recorded .co market. Several of the larger recorded sales came through sellers' own landing pages listed as "NamePros Lander" in the public reports, which typically means a direct sale to an end user.
What drives .co prices
Single words that sound like a company
The best .co names are short words that work as a brand on their own. Recent recorded examples include nova.co at 160,000 USD (NamePros Lander, 2025-11-05), strike.co at 150,000 USD (NamePros Lander, 2026-03-01) and shine.co at 80,000 USD (Afternic, 2025-04-24). Each is a single word that a company could adopt directly.
Very short names
Two letter .co names are scarce and have their own market. cv.co sold for 130,000 USD (Sedo, 2024-09-04). That is a comp for other very short .co names, not for word names.
The shadow of .com
.co lives next to .com, which cuts both ways. The resemblance attracts companies that want a short version of their name. It also creates a real risk of mistyped email and traffic going to the .com. Serious buyers know this, and it caps what they will pay compared with the .com of the same word.
Typo and confusion risk
Because .co is one letter away from .com, buyers weigh whether the .com is owned by an active business. A .co name whose .com is a large unrelated brand can be harder to sell, because the end user takes on confusion risk. A .co whose .com is unused or parked carries less of that risk.
Wholesale and retail in .co
The .co market is split more sharply than most. A large part of recorded trading happens at GoDaddy and investor venues at modest prices, while the larger sales tend to be direct or brokered deals to end users. That makes venue labels essential. A 2,000 USD investor sale and a 75,000 USD lander sale of similar looking names are not contradicting each other. They are different markets.
Renewals for .co are usually priced above a typical .com, so holding a large .co portfolio costs more. Investors tend to be selective, and weaker names are dropped or sold at wholesale rather than held for years.
For a .co name, decide which price you need. If you are bidding at an auction, use investor venue comps. If you are setting a price for a startup, use end-user marketplace and lander comps, and plan for a longer sales cycle.
How to use comps for a .co name
- Stay inside .co where possible. With 953 recorded sales, you may need to accept fewer comps rather than borrow from .com.
- Match length and style. Single words, two letter names and two-word phrases are separate segments.
- Match how it reads as a company. A word that works as a brand on its own sells differently from a descriptive phrase.
- Check the .com. A comp whose .com was a large active brand may have sold lower for that reason alone.
- Label the venue. Separate GoDaddy and investor venues from Afternic, Sedo and lander sales.
- Accept a wider range. Thin data means less certainty, and an honest estimate shows it. Our guide to domain comps explains how to weigh a short list.
If there are no close comps
Many .co names will have no comparable recorded sale above 1,000 USD. That does not mean the name has no value, but it does suggest that names like it usually trade below that floor.
How SoldComparables handles .co names
SoldComparables treats .co as its own market. Comps from the same extension get a relevance boost and the reason "Same .co extension". Meaning comes from an embedding language model that has precomputed which words are close, so a .co brandable can find comps that would appeal to the same type of company, not only names that share letters. In a thin market, that extra reach matters.
Each comp is scored from 0 to 100 with up to three plain reasons and shows its venue tier, date and a link to the public report. The estimate gives low, likely and high values, separate wholesale and retail figures, a confidence level and a written rationale that cites comps by name, price and date. With fewer than three good comps, the report says so and widens the range. It is a data-backed estimate, not a certified appraisal.
Compare with .com domain sales and .io domain sales, or browse recent domain sales across all extensions.
Check your .co name on the domain appraisal tool, or see the plans on the pricing page.